The Buyer’s Side

Essays

Occasional and opinionated. What the trade looks like from close up, written by someone who buys and sells in it.

The tariff year

The surcharge dies. The prices stay.

America’s blanket tariff expires on 24 July. The prices it justified are not going anywhere.

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The Quarterly Numbers

What steel sports actually trade at: Q3 2026

Seven references, the boutique price, and one honest range each. The first edition of the quarterly numbers, with the method on the table.

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Hype & scarcity

The cheapest Rolex, and the most expensive colour

My watch and the turquoise one share a case, a movement, and a name. One you can buy this afternoon. The other once sold for seventy thousand dollars. The difference is paint.

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The grey market

In defence of the flipper

The most hated figure in watches did not create the gap between retail and reality. The brands did. He just refuses to pretend it is not there.

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Hype & scarcity

Hype in slow motion

The Rolex Land-Dweller went from fifteen thousand dollars to nearly forty and back to twenty-six, while the watch stayed exactly the same.

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More to come.